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Today, a new experimental Google search feature called Social Search was made live in Google Labs, following up on last week’s announcement that Google and Twitter had established a partnership.

This is what Google says about its Google Social Search Feature:

Google Social Search is an experimental feature that helps you find relevant public web content from people in your social circle, when you’re signed in to your Google Account. For example, search for [ restaurants ], and restaurant reviews by your friends and other contacts may appear more prominently in your results. Join the Social Search experiment at http://www.google.com/experimental

A point to note is here — Google is not open hearted here. A lot was expected from Google after the Twitter deal and I had expected Google to come up with Twitter stream search, and later move to other Social Media as well. But does not seem to be what Google wants to do with its Social Search.

It more resembles a try from Google to make its Google Profile more popular. The feature has very less to do with the Twitter or other Social Media, but instead with Google’s own aspiring Social Media — Google Profile. This is clear from this statement from Google.

With Social Search, you’ll be able to more easily find relevant public content from your social circle, such as the following:

• • Websites, blogs, public profiles, and other content linked from your friends’ Google profiles.
  • Web content, such as status updates, tweets, and reviews, from social services that your friends have listed in their Google profiles.
  • Relevant articles from your Google Reader subscriptions.

Your social circle consists of contacts from Gmail and sites listed in your Google profile.

Video below has the details of how it works

Analysis

Twitter data is much more conservative than many were expecting. Following the Web 2.0 Summit in San Francisco, a lot of talk in the search community revolved around “Realtime Search,” (a buzzword formerly known as “conversational search”) where chatter (articles, blog posts, comments, forum entries, status updates, tweets, videos, and podcasts) on a particular subject is indexed in real time, putting searchers more or less directly into the conversations as they occur. The feature however seems to be quite limited.

Would like Google to be more open and be proactive to include all Social Media companies like Digg, Delicious, Facebook, StumbleUpon, Orkut, Friendfeed, Twitter etc. They should not just look at Google Profile for Real Time Search. If they do, they are no better than once AOL’s email that allowed to send emails to other AOL contacts only!

Common Google, this is not like Google. You need to doodle better.