| On 12.22.09, In social media, by deep |
Email is here to stay. Its a technology similar to Radio. There may be different new portal for people to communicate and share things but email has its place determined and is going to stay for long. As a result, despite many social networking sites, email campaign is also a vital part of Internet Marketing.
Email Marketing is a marketing gimmick whereby electronic emails are used in spreading messages to a target audience. Email marketing has been used for many years now by small/medium/big corporations to send information about products and services to its customers. This has been an effective medium to reach prospective as well as current customers at, relatively, low cost. Now, in order to market products or services, many organizations use softwares which are known as email marketing software.
Email Marketing Software is an application that allows individuals to send emails to target audience as and when needed. These softwares help organizations to send newsletters, offers, announcements and promotional materials via internet.
Advantages of Email Marketing Software:
Following are some of the advantages a company gets from email marketing software.
- Email marketing software helps to automate the process of sending personalized emails to target audience. This in turn speeds up the process of direct marketing.
- Sending emails virtually costs nothing. Hence with email marketing software, an advertiser can reach hi target audience at desired time and in desired frequency.
- Use of email marketing software allows companies to package emails in a professional manner thereby providing professional look to the entire process of direct marketing.
- These days, most email marketing software has a provision to send emails at a pre-defined time. Such a provision of scheduling helps marketers to reach target audience without much intervention.
- According Wikipedia, a Gallup poll found over 67% of Internet users send and receive email regularly and email outranks other online activities including shopping, downloading music, or reading blogs.
How does email marketing software work?
A typical email marketing software has following features.
- Database
Database basically houses the information about all the customers. Information like name, email id, area of interest, gender etc., is stored in this database.
- User Interface
The user interface provides a face to the database mentioned in point (a). Using this UI, a marketer can perform following actions.
- edit/update database
- import contact
- preview/send emails
- view history
- schedule email delivery
- store draft emails
- provision for unsubscribing from the mailing list at end users’ end
- Analytics Information
Most email marketing software provides the feature of performing analysis on the email campaigns. The information about how many people received emails, how many people opened emails, how many clicked the hyperlinks present in emails, how many emails bounced back and how many people actually purchased something due to campaign emails is analyzed to arrive at a better decision making position.
Popular email marketing software available in the market
The following provides a list of popular email marketing softwares available in the market.
Image Source:
http://www.rurdev.usda.gov/KS/Images/Email%20Logo.gif
2 Responses
A nice article about how e-mailmarketingplatform, such as ours, works.
You suggested that sending e-mails virtually is free, but there are a lot of platforms that charge CPM (cost-per-mail). Nevertheless there are a lot of platforms, like Moshi-Toshi who don’t charge CPM. It’s something to think about for who ever reads this article and is convinced to use e-mailmarketing
Email marketing is an effective way of communication between online marketers and their subscribers. And email marketing software is a must-have tool for everyone who is serious about online business. A good email marketing software must allow easily and quickly send email newsletters and manage contact lists. Plus, some programs have built-in unsubscribe features and allow tracking email campaigns that is very helpful for email marketers.