Social Media News; Twitter, Facebook and More -

Twitter has come a long way from being a status update to friends to being one of the most preferred marketing platforms. The viral effect that Twitter has, can not be matched and this is what makes it a darling with most of the marketeres. Here are a few things that I think Twitter can help you with in your business:

Promoting your business

Twitter works great for promoting your products. Of course this should be done within limits. If you keep on tweeting about your brand all the time, you are very likely to be listed as a spam/bot. Keep a good balance between building personal relation and promoting your business.

Driving traffic to your website

The visits that I get on my blogs from twitter are never less than double the visits that I get from search engines. Twitter has a viral effect and it takes a few seconds to reach a crowd. Of course the blog or site should be interesting enough to travel.

Collecting Feedback

A product or service needs constant feedback to improve. For any successful business, it’s important that the owner listen to their customers. Twitter is very useful in getting quick feedback. You can just tweet asking people to test a certain things and be assured to work on a collective feedback.

Hire employees

I was on a lookout for .NET programmers and thought to give twitter a try. Within minutes I had got a list of few people and a few recommendations as well. This is a hassle free way to find perspective employees and word of mouth does help most of the times.

Know your Customers

Twitter can be very effective in building two way channels between the company and the customer. Twitter feed can be used for informing customers about new products or changes in the existing ones. It works as a great advantage for the company if customers feel that their brands are listening to them and making an attempt to keep a personal relation with them.

Finding Prospective Clients

Twitter can work as a platform for finding clients for your products and services. If I have a service in the field of Social Media Services, I can just use the keywords “Social Media Services” and get in touch with people in need of related services. I could also post relevant tweets and let others in need find me.