London is the largest contributor to three of the largest social media sites Digg, Facebook and Twitter. A Digg spokesman confirmed that about 10% of the traffic on the site comes from London alone. London is also the Facebook geographical network with the largest number of members. Lat month  Evan Williams of Twitter also said that London is the top Twitter using city.

All three networks are highly successful in the UK, with Britain second only to the US in terms of traffic generated.

The head of social media at social business consultancy Headshift and visiting journalism fellow at City University, Robin Hamman was not at all surprised by this and said that the popularity of social media could be because it gave Londoners a chance to have random conversations with strangers.

Further he continued “London has a comparatively young, affluent and office based workforce with high levels of internet connectivity. That, combined with its status as a global communications, business and social hub, means that its population is more likely than those of similar sized cities to participate in social networking activities.”

Source: Telegraph