| On 01.16.08, In Facebook, Market Share, MySpace, by Manoj Jasra |
| Market Share of U.S. Internet Visits to Top 10 Social Networking Websites | |||||
|
Rank |
Name | Domain |
Dec-07 |
Dec-06 |
YoY % Change |
|
1 |
MySpace | www.myspace.com |
72.32% |
78.89% |
-8% |
|
2 |
www.facebook.com |
16.03% |
10.59% |
51% |
|
|
3 |
Bebo | www.bebo.com |
1.09% |
0.99% |
10% |
|
4 |
BlackPlanet.com | www.blackplanet.com |
1.04% |
0.96% |
8% |
|
5 |
Club Penguin | www.clubpenguin.com |
0.80% |
0.54% |
48% |
|
6 |
Gaiaonline.com | www.gaiaonline.com |
0.76% |
0.58% |
31% |
|
7 |
myYearbook | www.myyearbook.com |
0.73% |
0.14% |
407% |
|
8 |
hi5 | www.hi5.com |
0.63% |
0.64% |
-1% |
|
9 |
Classmates | www.classmates.com |
0.55% |
0.58% |
-7% |
|
10 |
Yahoo! 360 | 360.yahoo.com |
0.54% |
0.91% |
-40% |
| Note – data is based on a custom category of 53 of the leading social networking websites ranked by market share of U.S. visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. | |||||
| Source: Hitwise | |||||
|
Average U.S. Time Spent for December 2007 (in minutes & seconds) |
|||||
|
Rank |
Name | Domain |
Dec-07 |
Dec-06 |
YoY % Change |
|
1 |
MySpace | www.myspace.com |
29:36 |
30:05 |
-02% |
|
2 |
www.facebook.com |
19:51 |
09:56 |
100% |
|
|
3 |
Bebo | www.bebo.com |
30:24 |
29:19 |
4% |
|
4 |
BlackPlanet.com | www.blackplanet.com |
25:16 |
22:26 |
13% |
|
5 |
Club Penguin | www.clubpenguin.com |
13:27 |
12:00 |
12% |
| Note – data is based on the average U.S. time spent from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. | |||||
| Source: Hitwise | |||||
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