“Twitter Marketing” happens to be the buzz word for 2009 in Twittersphere. But how many applications are there which actually support Twitter Marketing? There are more than hundreds of twitter applications claiming to be the best apps, to track and manage your business in Twitter. But one application cannot fulfill all of your business needs, hence I have listed down the major Top 10 Twitter Apps which will help leverage any twitter account for business. Here, I have tried to list only the web apps and not mobile apps.

1. HootSuite

HootSuite is one of the best Twitter Application that allows you to update and schedule updates through multiple channels, using multiple accounts. In HootSuite you can add multiple HootSuite users and give them access to tweet from your account, this is very useful when your twitter account is built for business purpose. You can group tweet streams according to users or filter tags, into different columns. Another application very similar to this is TweetDeck but its a Desktop application suited mostly for normal users.

2. TwitterCounter

Twitter Counter is a very useful tool to measure your performance in Twitter. It has good dashboard which clearly shows you the increase in you followers, following and Tweets count. Further, it has advance dashboard for high end analytics. It also has widgets that you can use in your website or blogs to show case your social media strength and presence.

3. TwitHawk

Apparently, TwitHawk is a paid service and it charges nickel for each tweets. But it has an interesting service which allows you to target your tweets. It allows you to set up a keyword to track specific tweets and auto respond to the tweets. Its quite a controversial service but its ok to use when your are using Twitter as a marketing Channel.

4. ObjectiveMarketer

ObjectiveMarketer is one of the leading enterprise solution to launch and track your Twitter Campaign. It has a complete solution to use twitter as a total marketing platform. It gives comprehensive analysis on the turn over and measuring the efficiency of channels.

5. SocialToo

SocialToo provides a different aspect to Twitter services that allows you to do all the basic operations like provide Daily Status. This also allows you to create Social Survey and create better campaigns for your service or product.

6. TwitterFeed

Feed is one of the controversial activities in Twitter and is mostly connected with Spam. But there is a better way of doing it without spamming users. Most people feed their blogs randomly and aggressively, this brings down the value of feed. Hence it is better to deploy feed sensibly and strategically. Twitter Feed one of the oldest and most used feeder present and is a value addition to your twitter marketing.

7. Trendrr

Trendrr is a complete service to your social media brand tracking and management. It keeps track of all the Live Web Search, YouTube, Facebook and Twitter. The service is a paid with different scheme. It gives a complete dashboard and reporting system.

8. Twellow

Source : dotcominfoway

This might be a bit out of context, but Twellow beside being just a crag-list is an important website which will allow you find business and connect with them. Its an Yellow page for Twitter. When you are using twitter for business then it is important for you to connect with other businesses and Twellow is the best place to start with. It has complete categorized list generated by user themselves. The first thing you can do when you launch your twitter campaing is get registered in Twellow, this will give your presence in Twitter more credentials.

9. TwitterSearch

No matter how many applications and services you use, Twitter’s own Twitter Search is the foundation of most of the application. Therefore, TwitterSearch is the basic tool which will allow you to get complete control over your search items. If you use the advanced search efficiently then you can build your own customize tool to track your business.

1o. Buzzom

Lastly, I would want to cover Buzzom which has been catering to the social media area for last one year. It allows you to manage you twitter account and it is one of the most loved application in Twitter-sphere. Some of the features that it provides are managing your followers and followings, measuring your performance, Feed Management which allow you to automatically feed status to Facebook and Twitter. Then there are other helpful widgets to put in blogs and websites. It also has Premium version with comprehensive services for social media marketing campaign. The premium version is not launched yet and its due the first month of 2010. The above image is the new look which will be launched by first week of January 2010.

Disclaimer : I am one of the team members of Buzzom.

Image Source : twittergroups