YouTube Dominates Video (as usual)
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released January 2008 data from the comScore Video Metrix service, revealing that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month. The total number of videos viewed in January was down slightly from the more than 10.1 billion viewed during a record-breaking December 2007.
Google Sites Extends Lead in Online Video Market Share
Google Sites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month. YouTube.com accounted for more than 96 percent of all videos viewed at the property. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! Sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent).
| Top U.S. Online Video Properties* by Videos ViewedJanuary 2008Total U.S. - Home/Work/University LocationsSource: comScore Video Metrix | ||
| Property |
Videos (000) |
Share (%) of Videos |
| Total Internet |
9,814,010 |
100.0% |
| Google Sites |
3,363,335 |
34.3% |
| Fox Interactive Media |
584,132 |
6.0% |
| Yahoo! Sites |
315,001 |
3.2% |
| Microsoft Sites |
199,288 |
2.0% |
| Viacom Digital |
197,737 |
2.0% |
| AOL LLC |
118,033 |
1.2% |
| Disney Online |
95,041 |
1.0% |
| Time Warner - Excl. AOL |
85,467 |
0.9% |
| ESPN |
81,402 |
0.8% |
| ABC.COM |
49,017 |
0.5% |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
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